Vendor Unilateral Policies
What are Unilateral Policies?
In the competitive landscape of the performance automotive industry, many manufacturers are choosing to adopt unilateral policies. These legally binding agreements between manufacturers and resellers establish strict price guidelines and activities aimed at maintaining price integrity and protecting the image of the product line. Some manufacturers require a formal signed agreement, while others imply adherence to these terms simply by continuing to carry the product.
Linked here, you will find a compilation of these agreements, along with a relevant Supreme Court rulings regarding the legality of unilateral policies. This approach has been effectively utilized by industry leaders such as Bose and Harley Davidson to maintain consistent pricing and a healthy dealer network.
At APG Wholesale, we fully adhere to these policies and do not encourage or condone any violations. Should a violation occur, we will make every effort to assist the violator in regaining good standing with the vendor, but we also reserve the right to take necessary actions to uphold the vendor’s interests.
We strive to keep our dealer network informed of all policies and pricing through regular communications via email, our website, and fax. However, it is ultimately the responsibility of each dealer to utilize the information provided and act accordingly. Please ensure that you receive and apply the weekly updates we disseminate. Your sales representative can confirm your inclusion on the appropriate distribution list.
Unilateral programs are designed to ensure profitability for all parties involved in the distribution channel and are intended to benefit you, our valued dealers. If you have any questions or concerns regarding which vendors have unilateral policies or what is expected of you, we encourage you to visit the Vendor Policies section of our website or reach out to our sales department for clarification.
Thank you for your attention to this important matter.
Best regards,
APG Wholesale
866-601-5336
www.apgwholesale.com